Joseph Giraldi is currently an Executive Vice President of Marketing, Digital Media and Product Strategy for Smithsonian Networks, a joint venture between Showtime Networks and the Smithsonian Institution. In this position, Joseph is responsible for building and leading a fully integrated digital media team that includes overseeing strategy, marketing, business development, editorial and content management, product development, technology and operations. Joseph has spearheaded a broad expansion of Smithsonian Networks' digital presence in support of Smithsonian Channel’s overall growth strategy, which is to generate brand and program awareness, viewership and to drive distribution revenue. Joseph also led the development of and currently manages Smithsonian Earth, a new subscription streaming video service featuring stunning nature and wildlife programs that is available across various digital platforms.
Prior to joining Smithsonian Networks, Mr. Giraldi worked as an independent digital media and marketing consultant. Previously he had been the Director of Digital Distribution and Strategic Partnerships at HBO. Prior to HBO he held positions at Time Inc. and IBM.
Mr. Giraldi received his BS in Business Administration from Georgetown University. He is also a member of the Board of Trustees for the Theatre Development Fund and serves as an Adjunct Assistant Professor of Entertainment Media and Technology at New York University's Stern School of Business.