Michael Crotty serves as Executive Vice President and Chief Financial Officer, Showtime Networks Inc. (SNI). Crotty is responsible for all financial matters relating to Showtime Networks’ businesses, including oversight of the finance and strategy areas for the network’s divisions, which encompasses budgeting, planning, forecasting and accounting of all the business segments within SNI. Crotty also serves as one of SNI’s primary liaisons to the ViacomCBS Corporation.
Crotty returns to Showtime Networks after serving as Chief Financial Officer of The Players’ Tribune since 2016, where he had oversight of the company’s finance, operations, sales and marketing, branded production, corporate strategy, and legal departments. He was also responsible for all board management and investor relations. Crotty lead the growth and scale of the organization post Series A funding - quadrupling the company's staff and growing revenue across diversified business lines in advertising, licensing and original production. During his tenure, he added oversight of the commercial side of the business focused on revenue growth, operational margin improvement, client renewals, establishing distribution partnerships and creating sustainable sales packages in digital video, editorial, audio and social products. He also successfully raised $40M in Series B from top private equity and venture capital firms, millions in debt facilities, led the TPT acquisition of Unscriptd and led the successful acquisition of TPT by Minute Media.
Crotty previously served as Senior Vice President, Affiliate Revenue and Business Operations for SNI. While at Showtime, he led three teams that were responsible for the financial oversight and business operations management of the company's distribution revenue platform and sales, marketing, new product development and creative expenses, and guided strategic analysis on issues pertaining to distribution and growth on traditional and non-traditional affiliate accounts. Prior to this, he was one of the key executives that launched Smithsonian Networks, serving as Vice President, Finance, Business Development and Operations. In this role, he oversaw finance, revenue growth, financial, broadcast and VOD operations and business development. He first joined SNI as a Business Analyst in 2002.
Crotty previously held roles at Arthur Andersen LLP and at Altria Group, Inc., previously Philip Morris Companies Inc. He has an MBA from New York University’s Stern School of Business, and has a B.B.A. from Baruch College, where he majored in Accounting. He has also served as Treasurer and Board of Director for non-profit organization Creative Alternatives of NY. He will be based in Showtime Networks’ New York offices.
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