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We're All In This Together

This evening during NCIS, the 60-second spot below kicked off a CBS on-air and social media campaign “We’re All in This Together.” It’s a topical extension of a CBS brand campaign that was already in the works about broadcast television’s ability to bring people together. In response to an unprecedented couple of weeks, more than 50 on-air talent across CBS Entertainment, News, Sports and CBS All Access filmed personal messages on their mobile devices - many times from their own homes – to deliver a message of connectedness and community to their viewers.

We're All In This Together

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We're All In This Together