“Let’s Make a Deal” – Largest Weekly Audience Ever
“The Price Is Right” – Biggest Audience in Four Plus Years
“The Bold and the Beautiful” – Largest Audience in Two Years
“The Young and the Restless” – 11-Month High
For the week ending Friday, March 27, CBS Daytime reached some viewership milestones. LET’S MAKE A DEAL (two) attracted the largest weekly audience in the show’s history (4.29 million viewers), while LET’S MAKE A DEAL (one) with 3.65 million viewers, THE PRICE IS RIGHT (one) with 5.62 million and THE PRICE IS RIGHT (two) with 6.46 million viewers all posted their highest weekly viewership numbers in over four years (since the week ending Jan. 22, 2016).
CBS’ daytime dramas were also strong, as THE BOLD AND THE BEAUTIFUL attracted a two-year high of 3.66 million viewers – the show’s largest weekly audience since the week ending March 23, 2018. THE YOUNG AND THE RESTLESS also delivered an 11-month audience high with 4.21 million viewers (best since week ending April 26, 2019).
EDITOR’S NOTE: THE TALK was in encores last week.
Source: Nielsen, Live plus Same Day Ratings for the week ending March 27, 2020.