FOR IMMEDIATE RELEASE
CBS CONSUMER PRODUCTS EXPANDS LICENSING ROSTER ACROSS BRAND PORTFOLIO
New Product Lines for Star Trek, Billions, The Brady Bunch, NCIS
and More to Hit Retail in 2017
NEW YORK – May 9, 2017 – CBS Consumer Products today unveiled a robust lineup of new licensees and product offerings to expand the merchandising programs for its hit TV properties, both classic and new. Through the new agreements, fans can expect to see new apparel, accessories, games, publishing, collectibles, and more for their favorite brands hitting retail this year around the world.
On the heels of Star Trek’s landmark 50th anniversary year in 2016, a robust lineup of new domestic and international licensees have signed on to expand the iconic intergalactic franchise’s merchandising program across key categories. The global program will give Star Trek fans a wide selection of merchandise that tap into the franchise. In the US, Open Roads Brands LLC will bring the franchise to life through metal wall décor, Crystalize It will offer Star Trek fans bobbleheads and crystal plaques, and the N.J. Croce Company will launch novelty Star Trek bendable figures and bendable keychains. 3D printing pioneer WobbleWorks Inc. will explore new frontiers with the launch of the 3Doodler Create Star Trek Pen Set and Raw Thrills will introduce Star Trek coin operated amusement machines. Middle of Beyond will incorporate Star Trek into a new line of their amazingly popular, over-the-top sweater designs, while OT Sports will offer Star Trek themed jerseys to junior and minor professional sports for specially themed nights
In Japan, Imperial Enterprises will launch a line of Star Trek-inspired watches while Caravan debuts a line of mobile accessories. Camino & Co. will unveil Star Trek Japanese Folding Fans and Kanehira Co. will release a line of stamps celebrating the brand. European territories will also join the campaign, with Misirli UK Limited bringing a line of hosiery to fans and Viving Costumes debuting a t-shirt collection in Spain and Portugal. In South America, Brazil will soon see a Star Trek stationery line from São Domingos.
Several new Star Trek product lines will also be available worldwide, with a new collection of PC accessories debuting from Taibo Beijing Technology Ltd.; Trek character masks from Trick-or-Treat Studios available in the US, Canada, and across Europe; and co-branded board and card games launching in the UK, Germany, Australia, and more from Winning Moves.
Fans of hit SHOWTIME® series Billions can soon toast to Billions-branded vodka from Stoli Group USA and play a new a new free-to-play online slots game in Zynga’s Hit It Rich! Slots. Le Mans fanatics around the world can read a new graphic novel from Garbo Studios. In the US and Canada, fans of NCIS will soon find branded lighters from BIC USA. TVM Fashion Lab will debut a full lineup of apparel and accessories in the UK and Ireland across multiple CBS brands including Beverly Hills 90210, Taxi, Happy Days, Mork & Mindy, The Twilight Zone, Penny Dreadful and Dynasty.
Classic brands will be seeing new product lines as well. Bare Tree Media is launching a line of I Love Lucy emoji. In New Zealand, Happy Days fans can try their luck at new scratch-off lottery tickets from the New Zealand Lottery Commission. Mad Engine will introduce apparel for Solid Gold and Star Search as TAA Apparel debuts new sleepwear in the US and Canada for a variety of classic brands including Cheers, Hawaii Five-O, The Honeymooners, Little Rascals, Mork and Mindy, Beverly Hills 90210, The Brady Bunch, Happy Days, Taxi and The Twilight Zone.
Fans in the US and Canada will also be able to wear their fandom with apparel and headwear from Body Rags for all their favorite brands including 90210, Billions, Charmed, Crazy Ex-Girlfriend, Cheers, Mighty Mouse, The Brady Bunch, Happy Days, Melrose Place, Mork and Mindy and Taxi. Greenlight LLC is launching die-cast vehicles inspired by both new and classic brands including The Andy Griffith Show, Blue Bloods, Cheers, Hawaii Five-O, MacGyver, Mork and Mindy, the NCIS franchise and Scorpion.
“We are always looking for new partners and products to help fans engage with the brands that they love,” said Veronica Hart, SVP of CBS Consumer Products. “This is a global licensing roster that will deliver a wide range of fantastic merchandise to fans wherever they may be and we look forward to seeing fans’ reactions to the new lines.”
About CBS Consumer Products
CBS Consumer Products manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Television Studios and CBS Television Distribution, as well as from the company's extensive library of titles, Showtime and CBS Films. Additionally, the group oversees online sales of programming merchandise. For more information, visit www.cbsconsumerproducts.com.